content signals in the original newsletter
slides in the finished carousel
Her newsletter broke down research from Kevin Indig, Semrush, Wix Studio, Ahrefs, Seer Interactive and AirOps into a practical checklist for AI-search content.
The source had depth, data and a clear point of view. My job was to translate that depth into a format people could move through easily on LinkedIn.
It carried 17 content signals, multiple studies, statistics, source references and practical examples. Favour wanted each signal to keep its own space in the carousel, so the work needed to be long without feeling heavy.
The goal was to preserve the thinking, sharpen the delivery and make the research easier to consume visually.
The newsletter was practical, research-aware and conversational. I kept that tone while rewriting the copy for slides.
All 17 signals stayed. Repeated context was cut, useful proof stayed, and the strongest numbers became visual anchors.
Each signal received a clear header, enough explanation to stand on its own and a practical takeaway where it helped the reader.
Charts, callouts and visual grouping were used where they made the ideas easier to understand. The design followed Favour’s brand direction.
The final carousel included source references, data-led visual moments, a founder introduction and a closing CTA for Favour’s newsletter and services.
Favour did not need to spend hours deciding how to condense the newsletter or how every slide should look. The source remained recognizable while the structure changed for LinkedIn.
LinkedIn was the primary platform. The finished design can be adapted for Instagram when needed.
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